Creating Awareness among Urban Malaysian to Reduce Energy Consumption and Greenhouse Gases (GHGs) Emissions through Sustainable Transport Options.

An 2-year Awareness and Action Project co-funded by UNDP/GEF SGP

STOP Project

[ Background | Objectives | Methodology | Materials | Comments | Results | Post Project Workshop | Diary of Events ]

Introduction

Malaysia has gone through rapid industrial development. Malaysia is presently one of the leading countries in South-east Asia for carbon dioxide (CO2) emissions (5.45 metric tones per capita). Statistically, the highest contributor of CO2 emission in this country is transportation (40.5%), followed by industrial (38.6%) and finally resident and commercial (13.1%).

Hence, there is an urgent need for Malaysians to curb further emissions from all sectors, including the transport and urban household sectors. If the demand for energy and electricity continues to rise unabated, we may see the increase of coal-fired power plants which will result in even higher levels of CO2 emissions.

Background

Greenhouse Gas emissions are growing in Malaysia due to the high energy usage in the Transport Sector. Until very recently, transport has been an overlooked (and often times, grossly under estimated) contributor to Greenhouse Gas emissions in Malaysia.

During the post-Merdeka period, and even until the 1980s, walking to school was a way of life. Owning and riding a bicycle was considered a status symbol of sorts for school-going children. Being driven to school by your parent was a luxury which few children enjoyed.

In the mid 1980s, public transport seems to have been pushed into the back seat. Coincidentally, at this juncture, the Malaysian National Car project was launched. The Federal Government instituted the consolidation of public bus companies in the Klang Valley area, while the speedy (but notoriously unsafe) pink Mini buses were taken off the roads of Kuala Lumpur.

Changes were also made to the issuance of taxi permits whereby only companies, and not individuals, could apply for and receive new permits. Today, the private car has become an integral part Malaysian life. A quick check of
advertisements for the latest real estate development project (be it a commercial property, landed property, apartments and condominium) and one’s attention will be drawn to the number of parking bays available for occupants and/or visitors. Some condos go as far as to emphasise that among the facilities provided includes 3 car parks for every property unit. In Malaysia, and in most developing countries, the private car is not just King of the Road, it is also King off the Road.

The Federal Highway can also be described as the ‘largest car park in Malaysia’. A quick visual survey will show that a majority of vehicles are of single occupancy – just the driver with no passengers. Please try to bear in mind that each litre of fuel combusted emits about 2.5 kg of CO2. One can only imagine the amount of CO2 and other pollutants which are released during the (paradoxically named) ‘rush hour’ jams.

Sustainable Transport Option Project (STOP) is a project managed by CETDEM and co-financed by SGP GEF Malaysia.

Click here for UNDP GEF SGP webpage on STOP Project

Objectives

The objective of this project is to create awareness among urban Malaysian to reduce energy consumption and greenhouse gases (GHGs) emissions through sustainable transport options.

6 locations had been identified as locations to carry out the project:
a. Kuala Lumpur and Shah Alam, 2 cities within the Klang Valley, where local communities and NGOs were to engaged either directly or through the local government – Dewan Bandaraya Kuala Lumpur (DBKL) and Majlis Bandaraya Shah Alam (MBSA).
b. Georgetown, Johor Baharu, Kota Kinabalu and Kuching, where commercial and industrial entities were targeted.

We had targeted to recruit 600 participants from Corporations and 100 participants from Community Component.

Methodology

1. Survey of “Good Driving Practices” and “Vehicle Maintenance”

The purpose of this survey was to formulate a tested and proven user friendly list of good driving practices and vehicle maintenance which optimise efficiency and minimise fuel consumption.

The companies that participated in the survey were:


Metro Driving Academy

1. Metro Driving Academy, a driver education institution; and,
2. Honda Malaysia Sdn Bhd, a vehicle manufacturer with a local assembly plant.

2. Survey of Public Transport

A survey of public transport information was conducted to have a better understanding of the various forms of public transport available in the different regions of Malaysia.

Although the survey seems to be concentrated in the Klang Valley, this is purely because of the number of organisations involved in public transport within this locality. Sabah and Sarawak were also included in this fact finding exercise.

The agencies and companies that responded were:

a. Government:
- Commercial Vehicle Licensing Board / Lembaga
- Perlesenan Kenderaan Perdagangan (Sabah),
- Kementerian Pembangunan Usahawan dan Korporat
- Commercial Vehicle Licensing Board / Lembaga
- Perlesenan Kenderaan Perdagangan (Sarawak).
- Kementerian Pembangunan Usahawan dan Korporat
- Lembaga Sungai-Sungai Sarawak
- Majlis Bandaraya Shah Alam
- Jabatan Alam Sekitar (Sabah)


Taman Bahagia LTR Station

b. Private Companies:
- KL STAR RAIL Sdn Bhd
- Keretapi Tanah Melayu Berhad (KTM)
- Rangkaian Pengangkutan Integrasi Deras (RAPID)

3. Signing-up Participants

STOP briefings were organised for project participants in the Klang Valley and at major towns of Shah Alam, Nilai, Cyberjaya and Seberang Prai (Pulau Pinang).

Corporate Partners

a. Perbadanan Bekalan Air Pulau Pinang Sdn Bhd


PBAPP Head Office in Seberang Prai

Perbadanan Bekalan Air Pulau Pinang Sdn Bhd (PBAPP) had committed to co-organise the STOP Project as part of their Corporate Social Responsibilities to their staff. 34 staff joined the project.

b. DIGI Telecommunication Sdn Bhd
DIGI Telecommunication Sdn Bhd had adopted the STOP Project at corporate level, promoting it as “DIGI’s Deep Green STOP project”, as part of their Corporate Social Responsibilities to their staff. Deep Green is a programme initiated by DIGI on 2007/2008. The purpose of this programme is to incorporate green technology in their corporate operation as well as inculcate green culture among the staff.

c. Shell (Cyberjaya)

d. ICI Paints (Malaysia) Sdn Bhd
The launch of the STOP Project was originally scheduled for late August but was deferred to September or October, and was finally fixed for the morning of 24th November 2009, and held at their factory premises in Nilai.


Click to enlarge: 26th November 2009 – Utusan Malaysia

Community Participation

a. Community of Shah Alam
CETDEM had been co-operating with Majlis Bandaraya Shah Alam (MBSA) in organising STOP project with the community in Shah Alam. Although 22 residents from Shah Alam community had committed to join this project, unfortunately we did not get any response (in terms of completed forms) from them even after follow-up calls/correspondences.

b. Community of Subang Jaya


CETDEM had approached the Subang Jaya residents in mid 2009, but this did not bear much fruit.

c. Community around Klang Valley
Through the efforts of Project Intern Stanley Mah, and other efforts (personal approach) we have signed up 26 participants (PJ – 17; Klang – 4; Shah Alam – 1; KL – 4).

Materials

The following are available in English and Bahasa Malaysia, unless specified:

1. User Manual
Information gathered from the 2 surveys conducted were incorporated. A very important section the basic guidelines on how best to conduct the audit on transport usage. Recording sheets for the project participants is included in this section. The User’s Manual was revised to include a section that serves as a guide to future Project Coordinators.


User Guide

2. Booklet
A concise 8-page publication based on the User Manual.

3. Posters


Catchy and effective theme posters on sustainable transport

4. Flyer: An introduction to Transport and Climate Change
3 sets of single sheet [printed on both sides] educational (for raising awareness and action oriented) pamphlets have been designed along 3 different areas covering the topic of the project.


One of the pamphlets focused on the relationship between transport and climate change.

5. Interactive CD
The interactive CD contains information regarding sustainable transport, sustainable options available, and extras such as 10 video interviews with Mr Gurmit Singh (CETDEM Chairman) complete with transcript and a video gallery of transportation scenes. Other features included here are planning tools, journey planner, CO2 emissions calculator and a quiz.

6. Powerpoint Presentations.
2 powerpoint presentations were prepared:

a. Overview for prospective collaborators/partners
- introduction to climate change and contribution of human activities
- CETDEM’s previous projects related to Climate Change
- Introduction to STOP

b. Climate Change and Tranportation: What is YOUR Action?
- Global warming and climate change
- Energy & transport
- STOP & what is expected of participants
- Demonstration on use of interactive CD
- Information on CETDEM and activities

7. T-shirts


T-shirt design

A t-shirt was designed and printed as a ‘moving advertisement’ to promote sustainable transport.

8. Banner/buntings
2 different sets of 4 banners each were developed. 1 set serves to promote Sustainable Transport while the 2nd set links Transport Usage and Climate Change. These banners have been distributed to participating companies and can be used for awareness and outreach purposes.

9. Calendar 2011 (English only)


Calendar Cover

A wall calendar consisting of 6 photographs (each photograph is linked to 2 months) was printed as an incentive gift for committed participants, to also encourage Malaysians to opt for a more Sustainable modes of Transport, such as walking, cycling, Public Transport and car-pooling.

Comments

Mr. Lim Kok Chin:
Have benefitted from the STOP project as it is a timely reminder on sustainable transport options by keeping daily transport records and reviewing our mode of transport. The filling of the forms on a daily basis for car usage could be reduced to just computing the km travelled per month by recording the beginning and end month km reading, while other transport options to be recorded on the day it happens, such as carpooling, LRT, bus, walking etc. At the end of month there should be some remarks by the participants regarding their transport options and usage. On a collective basis, for companies, the coordinator should summarise the results on a monthly basis.

Mr. Chang Hong Yun:
This project makes us conscious of the amount of pollution we create from the transportation we use and makes us think more about saving. It created awareness but people may not be able to make significant changes towards usage and consumption. One is constrained by many external factors – lack of good public transport system is one. Throughout the period of study, constant reminder to record the mileage is needed.

Ms. Gan Soo Mei: I
The project should be continued and publicized in the media to create more awareness and hopefully more volunteers to step forward. The data format should perhaps be simplified, with data collected on weekly basis for breakdown on modes of sustainable transport and mileage travelled, while car mileages are only required at beginning and end of month, and requesting for footnotes on purpose as and when travel pattern changes. I would also like to commend CETDEM for taking on and completing the project , despite so many setbacks.

Ms. Betty Yeap:
I find it meaningful to be involved in the STOP project, as I managed to make some positive impacts in my daily life. However, I found the daily recording of the mode and distance of travelling can be tedious. I suggest that for future projects, we should involve more public/participants from different walks of life, and also increase publicity efforts so that more awareness is spread to the general public.

Ms. Chew Swee Sian:
Although I was not consciously aware I was saving the environment, I always try to walk or use public transport whenever possible, as it is cost-saving, and more convenient. If you want to educate and make the public more aware of the environment, of course it is worthwhile continuing with STOP. People have to be constantly reminded to love the environment. Get more people involved and the world will be a better and cleaner place to live in.

Participant X:
Walking in the city is also very unpleasant due to the shortage of tree canopy cover – it is not like Singapore’s Orchard Road. My efforts to cycle were also difficult as the roads are not conducive to cycling – dangerous and also the drain grates are designed to make cyclists trip and kill themselves. LRT management also does not allow bicycles to be carried up trains for connecting transport. Let’s remodel Petaling Jaya into Pedalling Jaya!

1-day Seminar

CETDEM organised a 1-day Sustainable Transport Seminar on 24 November at Hotel Armada Petaling Jaya. This was the one and only occasion we were able to bring together the individual participants as well as representatives from the participating corporates. This event also served as the Official Closing Ceremony of the STOP project.

This event was a forum for CETDEM to gather the respective stakeholders (who include the 4 corporate collaborating organisations, individual STOP participants). Unfortunately the Ministry of Transport, Ministry of Natural Resources & Environment and GEF SGP Malaysia were unable to attend the Seminar due to unavoidable circumstances.

“Why the concern about Sustainable Transport” was presented by Mr Gurmit Singh, CETDEM Chairman. TRANSIT representative, En Zulkarnain Hamzah then spoke on the “Current Status of Public Transport in Malaysia”. The Project Coordinator gave an overview of the Project.

Each Project Liaison Officer from PBAPP, ICIPM and Digi gave a short presentation of their participation. The Individual participants were then given an opportunity to share their personal experience of being part of the project. There was an overall feeling that the data collection exercise was rather tedious, but everyone who shared noted that it was a very meaning and productive activity in the long run.

The Project Coordinator and Project Officer then shared the outcome of the STOP Project, based on the data submitted by the participants. The findings were presented in the form of graphs comparing travel distance by various modes of transport – within a company and between companies and also compared with Individuals as a group.

Souvenirs of Calendar 2011 were presented to the all the participants. The company representatives were also
handed 2 sets of the educational banners for their use at company organised environmental related events.

Results

Project Extension

The STOP Project was originally designed as an 18-month project. However, due to unavoidable, circumstances the project went slightly beyond 2 years. CETDEM applied to the co-funder for an extension which was was approved.

Findings


Click to Enlarge: SHELL Cyberjaya transport usage


Click to Enlarge: DIGI transport usage


Click to enlarge: Comparison between companies (on car usage)


Click to Enlarge: Comparison between companies (on car pooling)

Post Project

Post Project Workshop

After consultations with the Project Co-financer, it was decided that a Post Project Workshop be held as a project sustainability activity. It was felt that some follow-up action was necessary to make the STOP Project materials known to a larger audience, as well as to share on the results of the project to a fresh group of possible project adopters. Organisations (Public, Private and NGOs) were invited to the Workshop to learn about the STOP Project, and to consider taking up the Project as one of their own Social Responsibility activity.

The objective of the Post-Project Workshop:
- to share the educational materials and findings of the STOP Project;
- invite workshop participants to adopt STOP as their organisation’s activity;
- offer ideas on how to motivate their staff to participate in STOP.

The half day workshop was held on Friday, 24th June 2011 at Hotel Armada Petaling Jaya.

16 participants from 9 organisations took part in the workshop. Mr Gurmit Singh (CETDEM Chairman), Mr Anthony Tan (CETDEM Executive Director cum STOP Project Coordinator) and Encik Muhammad Zulkarnain Hamzah (TRANSIT Group) acted as resource people for the workshop.


Mr Gurmit Singh addressing the participants

The participants were invited to confer with their management on the possibility of their organisation adopting STOP as their own. Since the STOP Project had officially ended in 2010 and co-financing by SGP GEF Malaysia would end with this workshop, it was suggested that organisations interested to adopt STOP should contact CETDEM to discuss the financial aspect of running the project with CETDEM offering to provide resource persons for talks and project advisers.


Workshop participants listening to the presentations. In the back ground are the 8 banners produced for STOP

Although the educational materials are not copyrighted, however, CETDEM requested that any reproduction of materials must also carry credit to CETDEM and GEF SGP Malaysia for developing these materials, which include the brochures, booklets, posters, banners and interactive CDs.

Diary of Events

Date Event
1 Oct 2008 Project Begins
4 Dec Meeting with Managing Director of the Metro Driving Academy Sdn Bhd
Jan-April 2009 Development of Educational Materials
13 May Briefing for staff of Perbadanan Bekalan Air Pulau Pinang (PBAPP), Seberang Prai, Penang


STOP Project Officer speaking with participants
14 July Briefings at D`House (DIGI Headquarter) at The Studio and 1 teleconference was done with the DIGI’s Johor Bahru and Penang branches
10 Nov Briefing at Shell Cyberjaya
13 Nov Briefing at Shell Head Office, Damansara
24 Nov Briefing during the project launch at ICI Paints (Malaysia) Sdn Bhd plant in Nilai, Negeri Sembilan
7 May 2010 Briefing for Shah Alam community
24 June 1st Briefing for General Public at OFCC Section 19
26 June 2nd Briefing for General Public at OFCC Section 19
6 Aug Debriefing Session with Private Companies
7 Aug Debriefing Session with Individuals


Discussion with participants
24 Nov 1-day Sustainable Transport Seminar at Hotel Armada Petaling Jaya and Official Closing Ceremony


Mr Gurmit presenting souvenirs
31 Dec Project Ends
24 June 2011 Post Project Workshop


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